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Marketing

Paid Blogging: What’s the Problem? Is it Ethical?

What’s all the hoopla about paid blogging? Is it good for business? Is it ethical? Should it be policed by the Big Brother of the Internet, Google? Lots of ideas and opinions are running around as how to view paid blogging. Here’s a quick rundown as we look at the pros and cons of compensating bloggers to review products and services.

Is Social Media Making Direct Response Irrelevant?

Has social media got you down? If you are a member of the direct response marketing community you may be feeling the pinch from the pull of social media as companies shift more of their marketing budget to Facebook, LinkedIn, MySpace and other social media outlets.
But don’t despair. This to shall pass as Integrated Marketing [...]

Don’t Go Green, Be Green and Prove it

I’ve been bashing the whole green marketing movement the last couple of posts because there is a big difference between saying your going green and being green. So I say, prove it. And the educated consumer will say the same thing. My concept takes a page out of fiction writing; Show, Don’t Tell.
Stating that you’re [...]

An Example of Trying to Be Too Green: Sprint

Here’s a great example of what I’m talking about. http://www.sprintenterprise.com/sprintingreen/?id9=Email_0708lnlcustomer_green. Sprint is turning "Being Green" into a marketing program. And they even ask for input from customers on how they should be environmentally responsible. Here are the options.

Reduce our carbon footprint
Offer environmentally-friendly wireless devices
Expand our wireless device [...]

Are We Going Too Green?

It seems that every other commercial or advertisement we see these days has the message, "We’re Going Green."
Well, that’s getting old fast.
Shouldn’t it be expected that companies be environmentally responsible? Because face it, they live here too. If not in the USA, they still live on the same planet the rest of us do.
Even if [...]

Is Your Copywriting Broken? Freshen Up Your Marketing Materials.

I was reading a commentary by Cameron Sturdevant from the April 7th issue of eWeek, "If it ain’t broke, do fix it," about how old technology, even thought it seems to work fine, can be interfering with productivity and security. Well, what about the copywriting on your Web site, brochures and other marketing materials? When was [...]

Keep Your Marketing Message Honest

A very important fact to keep in mind when deciding how to present your product or service to the market place is to keep your message honest. Especially when you’re dealing with healthcare, medical and pharmaceutical markets.
Airborne Health, Inc. that markets Airborne, an over the counter cold remedy, made just that mistake. Now they are [...]

American Express/Delta Skymiles Direct Mail Blunder

OK, I admit my wife and I are not the most frequent flyers. On average we take one plane trip each year and this usually involves a family event. So we don’t rack up the frequent flyer miles that other folks do, yet we still get lots of direct mail promotional material nonetheless.
Well, yesterday we [...]

Diversify Your Marketing Tactics

Marketing is as much an art form as it is a science. As an industry we’ve found ways to collect data, analyze it and act upon it to some degree of success, yet some demographics and products pose considerable challenges as they defy the expected results.
This keeps us scratching our heads and coming up with [...]