Freelance Copywriter
« Previous EntriesPaid Blogging: What’s the Problem? Is it Ethical?
Friday, October 23rd, 2009What’s all the hoopla about paid blogging? Is it good for business? Is it ethical? Should it be policed by the Big Brother of the Internet, Google? Lots of ideas and opinions are running around as how to view paid blogging. Here’s a quick rundown as we look at the pros and cons of compensating bloggers to review products and services.
Twitter Weekly Updates for 2009-08-16
Sunday, August 16th, 2009@BrightMeadow You must be from across the pond. Most Americans who aren’t foodies won’t know that a Corgette is a Zucchini. in reply to BrightMeadow #
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Twitter Weekly Updates for 2009-08-02
Sunday, August 2nd, 2009Sometimes your marketing message just needs to be reorganized. #
Is tweeting an opinion based on fact a cause for a law suit? A PR conundrum. #
If you cut back on your marketing due to the recession now is the time to get back in gear so you’re ready to hit the pavement running #
Finishing up [...]
Twitter Weekly Updates for 2009-07-26
Sunday, July 26th, 2009RT @MackCollier: BURN NOTICE! #
@joannayoung Tea is Great! Assam, Darjeeling, Ceylon, Kenyan, Java, Nepalese = yum! in reply to joannayoung #
Welcomes New Client Bet Tracker - Web site, Flash Demo and Audio Script #
Starting work on a new project for the Good Sam Club - Copywriting and design concepts for a 2-page magazine cover [...]
Twitter Weekly Updates for 2009-07-12
Sunday, July 12th, 2009Just finished putting together 5 magazine ad concepts for an ad campaign for the Good Sam Club #
@ladysncharms need any help setting up Word Press? in reply to ladysncharms #
SEO and Copywriting: Can they co-exist? The best SEO in the world won’t necessarily win customers hearts and minds. #
@RobertStover I know, rhetorical question. I would [...]
Twitter Updates for 2009-07-02
Thursday, July 2nd, 2009Ira Says: Twitter Updates for 2009-07-01:
Ira Says: Twitter Updates for 2009-06-30:
Ira Says: Twitter .. http://tinyurl.com/l4v2pr #
@MackCollier I think that’s where you’re supposed to not think about work for 5-7 days or more at a time. When is that? in reply to MackCollier #
@MackCollier Agreed. Excessive compulsive tweeting can be a real turnoff. It fills [...]
Twitter Updates for 2009-07-01
Wednesday, July 1st, 2009Ira Says: Twitter Updates for 2009-06-30:
Ira Says: Twitter Updates for 2009-06-29:
@Wordyworker Hi Jo.. http://tinyurl.com/m2qpfk #
Finishing a PR article for a local real estate agent. There’s more to copywriting than just producing high end ads and direct mail. #
Ira Says: The Joy of Marketing: Marketing can be rather fun, especially if you look at the process [...]
The Joy of Marketing
Tuesday, June 30th, 2009Marketing can be rather fun, especially if you look at the process as being a matchmaker for couples as opposed to selling snake oil. (Then again there may be good snake oil that may have medicinal properties, but I wouldn’t prescribe any, and hopefully the snakes won’t blame me for saying so.)
The stereotypical evil snake [...]
Twitter Updates for 2009-06-30
Tuesday, June 30th, 2009Ira Says: Twitter Updates for 2009-06-29:
@Wordyworker Hi Jo, your Twitter profile URL is either broke.. http://tinyurl.com/lw7zua #
@nathanparikh Web 2.0 feel? Should that be the next phrase added to the English dictionary after Web 2.0 itself? Ask them to describe it in reply to nathanparikh #
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If You Build It, They Will Not Come - Get Marketing! Create Some Buzz!
Saturday, August 23rd, 2008"If you build it, they will not come" is the new tag line for Web sites. Long, long ago in the not too far distant past of having an online presence on the Internet it was a whole lot easier to be in the top 10 never mind the top 100 or 1000 today. There [...]
The Copywriting Sweatshop - SEO Anyone?
Tuesday, August 12th, 2008I’m contacted by a lot of potential clients looking for articles written about a variety of subjects. They want lots of articles with an SEO build so they can fill up their Web site and attract surfers. Basically filler material.
What good is filler material to the reader if it’s written haphazardly and doesn’t address what [...]
Emotional Branding of the High Tech World
Monday, July 21st, 2008In the Simon Says column of the April 28, 2008 Brandweek magazine, Simon Sinek offers up the opinion that Advertising Agencies are making the purchasing decision too complex.
His statement, "They [marketers] can help reduce the need to think too hard by communicating the core beliefs of a brand so that we can just let the [...]
Is Social Media Making Direct Response Irrelevant?
Thursday, July 17th, 2008Has social media got you down? If you are a member of the direct response marketing community you may be feeling the pinch from the pull of social media as companies shift more of their marketing budget to Facebook, LinkedIn, MySpace and other social media outlets.
But don’t despair. This to shall pass as Integrated Marketing [...]
Don’t Go Green, Be Green and Prove it
Wednesday, July 16th, 2008I’ve been bashing the whole green marketing movement the last couple of posts because there is a big difference between saying your going green and being green. So I say, prove it. And the educated consumer will say the same thing. My concept takes a page out of fiction writing; Show, Don’t Tell.
Stating that you’re [...]
An Example of Trying to Be Too Green: Sprint
Monday, July 14th, 2008Here’s a great example of what I’m talking about. http://www.sprintenterprise.com/sprintingreen/?id9=Email_0708lnlcustomer_green. Sprint is turning "Being Green" into a marketing program. And they even ask for input from customers on how they should be environmentally responsible. Here are the options.
Reduce our carbon footprint
Offer environmentally-friendly wireless devices
Expand our wireless device [...]