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Copywriting

The Copywriting Sweatshop - SEO Anyone?

I’m contacted by a lot of potential clients looking for articles written about a variety of subjects. They want lots of articles with an SEO build so they can fill up their Web site and attract surfers. Basically filler material.
What good is filler material to the reader if it’s written haphazardly and doesn’t address what […]

Are We Going Too Green?

It seems that every other commercial or advertisement we see these days has the message, "We’re Going Green."
Well, that’s getting old fast.
Shouldn’t it be expected that companies be environmentally responsible? Because face it, they live here too. If not in the USA, they still live on the same planet the rest of us do.
Even if […]

Is Your Copywriting Broken? Freshen Up Your Marketing Materials.

I was reading a commentary by Cameron Sturdevant from the April 7th issue of eWeek, "If it ain’t broke, do fix it," about how old technology, even thought it seems to work fine, can be interfering with productivity and security. Well, what about the copywriting on your Web site, brochures and other marketing materials? When was […]

The Last Lecture - Achieving Your Childhood Dreams

I know this is a bit off topic. But after seeing a preview of Diane Sawyer’s “The Last Lecture: A Love Story for Your Life” that will air tonight on ABC Wednesday, April 9th, 10pm/9 CST, I had to respond to it.
It hits home, very close to home. I lost my father to what most […]

Organize Your Web Site for Customer Satisfaction

You’ve got a great idea for your company’s Web site. You can envision a magnitude of  pages with hordes of information about you, your company, what you’ve done, how you did it and with whom — WAIT — hold that thought. Who are you creating this Web site for?
Your customers of course!
So rethink your Web […]

Keep Your Marketing Message Honest

A very important fact to keep in mind when deciding how to present your product or service to the market place is to keep your message honest. Especially when you’re dealing with healthcare, medical and pharmaceutical markets.
Airborne Health, Inc. that markets Airborne, an over the counter cold remedy, made just that mistake. Now they are […]