Blogging
Paid Blogging: What’s the Problem? Is it Ethical?
Friday, October 23rd, 2009What’s all the hoopla about paid blogging? Is it good for business? Is it ethical? Should it be policed by the Big Brother of the Internet, Google? Lots of ideas and opinions are running around as how to view paid blogging. Here’s a quick rundown as we look at the pros and cons of compensating bloggers to review products and services.
Is Social Media Making Direct Response Irrelevant?
Thursday, July 17th, 2008Has social media got you down? If you are a member of the direct response marketing community you may be feeling the pinch from the pull of social media as companies shift more of their marketing budget to Facebook, LinkedIn, MySpace and other social media outlets.
But don’t despair. This to shall pass as Integrated Marketing [...]
The Blog: Write a Column Anyone?
Sunday, January 6th, 2008Remember newspapers? Magazines? Some of us still read those anachronisms because we like the feel of holding onto something, the rustle of paper when we turn the page, the smell. Yeah, the smell. It’s a very interactive experience sitting down to read a book, newspaper or magazine. We’re going to need smell-o-vision for our digital [...]