Advertising
Emotional Branding of the High Tech World
Monday, July 21st, 2008In the Simon Says column of the April 28, 2008 Brandweek magazine, Simon Sinek offers up the opinion that Advertising Agencies are making the purchasing decision too complex.
His statement, "They [marketers] can help reduce the need to think too hard by communicating the core beliefs of a brand so that we can just let the […]
Is Social Media Making Direct Response Irrelevant?
Thursday, July 17th, 2008Has social media got you down? If you are a member of the direct response marketing community you may be feeling the pinch from the pull of social media as companies shift more of their marketing budget to Facebook, LinkedIn, MySpace and other social media outlets.
But don’t despair. This to shall pass as Integrated Marketing […]
An Example of Trying to Be Too Green: Sprint
Monday, July 14th, 2008Here’s a great example of what I’m talking about. http://www.sprintenterprise.com/sprintingreen/?id9=Email_0708lnlcustomer_green. Sprint is turning "Being Green" into a marketing program. And they even ask for input from customers on how they should be environmentally responsible. Here are the options.
Reduce our carbon footprint
Offer environmentally-friendly wireless devices
Expand our wireless device […]
Are We Going Too Green?
Monday, July 14th, 2008It seems that every other commercial or advertisement we see these days has the message, "We’re Going Green."
Well, that’s getting old fast.
Shouldn’t it be expected that companies be environmentally responsible? Because face it, they live here too. If not in the USA, they still live on the same planet the rest of us do.
Even if […]
Keep Your Marketing Message Honest
Monday, March 24th, 2008A very important fact to keep in mind when deciding how to present your product or service to the market place is to keep your message honest. Especially when you’re dealing with healthcare, medical and pharmaceutical markets.
Airborne Health, Inc. that markets Airborne, an over the counter cold remedy, made just that mistake. Now they are […]
Diversify Your Marketing Tactics
Monday, December 17th, 2007Marketing is as much an art form as it is a science. As an industry we’ve found ways to collect data, analyze it and act upon it to some degree of success, yet some demographics and products pose considerable challenges as they defy the expected results.
This keeps us scratching our heads and coming up with […]