Archive for July 21st, 2008
Emotional Branding of the High Tech World
Monday, July 21st, 2008In the Simon Says column of the April 28, 2008 Brandweek magazine, Simon Sinek offers up the opinion that Advertising Agencies are making the purchasing decision too complex.
His statement, "They [marketers] can help reduce the need to think too hard by communicating the core beliefs of a brand so that we can just let the [...]