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Is Social Media Making Direct Response Irrelevant?
By admin | July 17, 2008
Has social media got you down? If you are a member of the direct response marketing community you may be feeling the pinch from the pull of social media as companies shift more of their marketing budget to Facebook, LinkedIn, MySpace and other social media outlets.
But don’t despair. This to shall pass as Integrated Marketing continues to make itself known throughout the marketing sphere. As the Internet has fragmented the music industry and cable fragmented the television viewing industry, advertising and marketing has had to adjust.
This media fragmentation is keeping the industry on its toes.
But the question is, will social media make direct response irrelevant? No. For all the wanton opinions being thrown around the Internet by a product’s or brand’s fans, lovers, haters, and doubters the truly interested customer still requires direct communication to find out what a company’s products and services can do for them. They still need to be sold. And while they may have formed some kind of opinion from the multitude of information they have read and heard, honest, factual, direct response communication still turns the tide.
Topics: Advertising, Blogging, Direct Mail, Direct Response, Freelance Copywriter, Marketing, Marketing Opinion, Social Media |