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Don’t Go Green, Be Green and Prove it
By admin | July 16, 2008
I’ve been bashing the whole green marketing movement the last couple of posts because there is a big difference between saying your going green and being green. So I say, prove it. And the educated consumer will say the same thing. My concept takes a page out of fiction writing; Show, Don’t Tell.
Stating that you’re going green is like a kiss and a promise. Following up with statistics on how your company’s green programs are working, possibly with an independent auditor ratifying the outcome, makes good on that promise and shows the consumer that you stand behind your ideals. So, instead of just telling everyone that you’re going green, you are showing that you ARE green. Period.
And keep up the good work!
In the meantime, if your company is contemplating adding green-ness to its marketing programs, yet haven’t solidified the means and ways to reach those goals before advertising the programs, listen to Yoda. Do or Do Not, There is No Try!
Topics: Freelance Copywriter, Marketing, Marketing Opinion |