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Are We Going Too Green?
By admin | July 14, 2008
It seems that every other commercial or advertisement we see these days has the message, "We’re Going Green."
Well, that’s getting old fast.
Shouldn’t it be expected that companies be environmentally responsible? Because face it, they live here too. If not in the USA, they still live on the same planet the rest of us do.
Even if a company needs to get their green message out, it better be relevant to the product or the consumer or it will become one of those proverbial trees falling in the forest without anyone there to hear it.
For example, should a company that has begun a full fledge recycling program in all 3 main offices around the country make this fact part of their advertising or branding strategy? Yes, if the recycling program involves recycling their own products that have outlasted their usefulness to the consumer and the program is to avoid having the old materials tossed into the landfill.
That’s environmentally conscious. And just plain good business.
If a company is just trying to differentiate themselves by pointing out everything "green" that it does by pulling every rabbit out of their hat, they better rethink their overall strategy. At least Kermit has an excuse…
Topics: Marketing Opinion, Branding Strategy, Copywriting, Marketing, Advertising |