« Diversify Your Marketing Tactics | Main | American Express/Delta Skymiles Direct Mail Blunder »
The Blog: Write a Column Anyone?
By admin | January 6, 2008
Remember newspapers? Magazines? Some of us still read those anachronisms because we like the feel of holding onto something, the rustle of paper when we turn the page, the smell. Yeah, the smell. It’s a very interactive experience sitting down to read a book, newspaper or magazine. We’re going to need smell-o-vision for our digital readers in the years to come.
But getting back to magazines and newspapers. We all have picked up on a column writer that we follow from day to day or week to week to see what they have to say about their industry or the world in general. And that’s the point of this post. A blog is just like writing a column. Pick a subject that pertains to your blog and go.
It’s actually not quite that easy otherwise everyone would be doing it. Then again, there are probably many in-the-closet bloggers out there we don’t know about.
That’s a good thing for open bloggers. Because if too many bloggers do hit the Web-waves our messages will get lost in the bits and bytes. If they aren’t already.
Now business bloggers have a tougher task of attracting readers than more mainstream blogs. Just as with any form of writing, there needs to be an audience. And the blogger has to find their voice. Once those pieces come together, with a little bit of luck, marketing and perseverence the readers will start showing up to see what you have to say that is relevant to their business or their lives.
Most importantly, once you have that following you need to make posts on a regular basis, just like newspapers and magazines. I suggest one per week to start. Any less than that and you risk losing readers.
Topics: Blogging, Freelance Copywriter |