Archive for January, 2008
American Express/Delta Skymiles Direct Mail Blunder
Wednesday, January 9th, 2008OK, I admit my wife and I are not the most frequent flyers. On average we take one plane trip each year and this usually involves a family event. So we don’t rack up the frequent flyer miles that other folks do, yet we still get lots of direct mail promotional material nonetheless.
Well, yesterday we […]
The Blog: Write a Column Anyone?
Sunday, January 6th, 2008Remember newspapers? Magazines? Some of us still read those anachronisms because we like the feel of holding onto something, the rustle of paper when we turn the page, the smell. Yeah, the smell. It’s a very interactive experience sitting down to read a book, newspaper or magazine. We’re going to need smell-o-vision for our digital […]