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Diversify Your Marketing Tactics
By admin | December 17, 2007
Marketing is as much an art form as it is a science. As an industry we’ve found ways to collect data, analyze it and act upon it to some degree of success, yet some demographics and products pose considerable challenges as they defy the expected results.
This keeps us scratching our heads and coming up with new ideas.
Sometimes we’re using the wrong combination of marketing venues. Or, not enough.
The idea for this post came this morning while I was driving my wife to work because her car’s windshield wipers decided that too much ice and below 20 degree weather was too much strain and they gave up. So we turned to the back up plan–me driving her to work. We switched to the car that worked.
If you’re marketing a product and one advertising/marketing method isn’t working DON’T GIVE UP. Change tactics, use multiple methods and/or venues, even re-evaluate your demographics.
Print advertisers can add online advertising. Online businesses can try a direct mail campaign etc, etc. Even though you have a picture of how you want to present your company you need to keep an open mind about how and where you end up advertising and marketing to reach customers.
Topics: Advertising, Freelance Copywriter, Marketing |